Identity
Airpal is an AI-powered travel platform that brings an Airbnb-style discovery experience to flights, then connects the entire trip around that decision.
Brand name
Airpal Use “Airpal” consistently across consumer, press, and investor materials.
One-line promise
“Start with a flight. End with a complete trip.”
Rule: Lead with clarity and guidance, not “cheap” or “fast.”
Positioning
| Layer | Definition |
|---|---|
| Category | Airbnb-style flight discovery + AI travel operating system |
| Entry point | Flight pricing and routing |
| Expansion | Stays, mobility, routing, shopping, and experiences |
| Audience | Travelers who want fewer apps and better decisions |
Voice & tone
- Smart: Informed, helpful, never condescending
- Calm: Reduces stress and uncertainty
- Guided: Always explains what happens next
- Transparent: Clear tradeoffs, honest recommendations
Messaging pillars
| Pillar | What to emphasize |
|---|---|
| Flight-first | The biggest travel decision comes first |
| Connected journey | Everything fits together in one itinerary |
| AI guidance | Fewer decisions, better outcomes |
| Trust | Clear pricing, honest comparisons |
UI components
- Hero + kicker + clear value statement
- Soft-accent callouts for guidance
- Transparent tables for comparisons
- Minimal CTAs — never overwhelming
Copy examples
Homepage hero
“The Airbnb-style way to discover flights.”
Subline
“Compare flight prices, then let AI connect the rest of your trip.”
Consistency rule: Always describe Airpal as guidance, not just search.